Guide for Pre and Post Sales Support

Jan 24, 2021 | Sales Support

If you ignore pre- or post-sales support because you believe it would cost more than it would earn, the business is losing out on a big opportunity. Pre-sales support helps you expand your market by quickly responding to potential customers’ questions and favorably influencing their purchasing choices, and post-sales support helps you retain customers.

Below, we’ll discuss some tactics and concrete steps you should implement to ensure the direct-to-consumer brand capitalizes on these critical points in the customer journey. Your business needs to have a sales support specialist.

What is the distinction between pre- and post-sales support?

Pre- and post-sales support are critical in leading a consumer from potential to happy shopper. Pre-sales service is mostly concerned with responding to concerns consumers have prior to making a purchase. Additionally, it entails guiding consumers through the purchase phase and completing transactions.

What happens if the pre-sales team is unable to produce satisfying or persuasive responses or responds slowly? It has a detrimental effect on interaction and contributes to a low conversion rate, as prospects lose interest in your market.

Bear in mind that potential buyers would almost always have window windows open for other businesses offering the same items as yours. You may use live chat to quickly respond to consumer inquiries and prevent shoppers from quitting your page to do product testing on other websites.

Your post-sales unit is responsible for customer service after a shipment. After making a favorable impact of superior post-sales service, consumers are more likely to become repeat shoppers. Indeed, existing buyers are nine times more likely to switch than first-time shoppers. Put up a sales support job description advert in your social media to recruit the right person.

How to increase income by pre-sales assistance

Proactiveness is critical when it comes to generating income by pre-sales assistance. Assure that regardless of the medium by which your consumer interacts with your brand, you are available to address any concerns they might have. Here are five pointers on how to do it effectively:

Create an online retail environment similar to that of a brick-and-mortar store.

Shopping online shop can be the same as walking into a mall and being greeted by a sales person who greets you, presents themselves, and informs you that they are available to answer any queries.

This can be accomplished by establishing a chat prompt for users who have been on the platform for an extended period of time:

Streamline the distribution procedure

Your pre-sales support staff must use their in-depth knowledge of the product and consumer requirements to keep clients involved and updated during the purchasing phase. By using an omnichannel helpdesk to provide service at any level and through all channels, you will decrease consumer confusion and lost carts.

Acquire beneficial perspectives


Customer expectations may be gleaned from interactions between the pre-sales service staff and prospects. Utilize this data to optimize the website’s content and customer interface in order to increase conversions and revenue. Additionally, you will use this data to automate your replies.

Convert prospective clients


If a consumer has second thoughts about making a purchase, the pre-sales support staff must act fast to reawaken the customer’s curiosity. Additionally, pre-sales service will interact with prospects that are seeing the advertisements and social networking messages. This increases page visits and ensures the effectiveness of your advertising campaigns. These the sales support specialist salary which they demand is very high.

Ascertain unflinching consumer loyalty


If a consumer likes the whole shopping experience on your website, they are more likely to return for another round. Your pre-sales support staff and helpdesk are responsible for ensuring consumer satisfaction during the sales phase.

Although your customer support team members are not sales representatives, you should inspire them to approach their experiences as though they were, as no one knows your brand better!

How to increase income by after-sales service

One-time buyers are insufficient to sustain a company. You require repeat clients who come to you first with their needs and enthusiastically refer you to friends and strangers. Post-sales assistance is an efficient means of ensuring this occurs. Therefore it is advisable to advertise a sales support coordinator job description to find suitable candidates to fill in the position.

When a consumer places an order, reassure them while encouraging them to continue shopping by sending:

A letter of gratitude

Appreciating a client goes a fair way toward demonstrating your appreciation for them. Utilize this advertisement to convince the client that they have just made an excellent decision. This can be accomplished by reinforcing the brand’s ideals, providing a quotation from a satisfied consumer, or actually notifying them that they have been accepted into your company culture. Bonus points if you apply to an exchange you had with them during the checkout period!

A review request


By soliciting ratings from your clients, you demonstrate that you think for and appreciate their input. Inquire on how their shopping experience might be improved and whether they have any follow-up concerns. Take this guidance positively and pay attention to the consumers’ suggestions, since they are unlikely to be the only people wondering what they are.

Product recommendations


Suggestions for products are an excellent way to keep consumers engaged as they wait for their orders. You may also give them product recommendations based on their previous searches on your web, increasing the likelihood that they may make another order.

Ongoing revisions


“Where is my order?” is one of the most often asked customer service queries. Give shipping reminders to the customers before their order arrives. Personalized reminders on current promotional opportunities, new deals, and more can be included in the newsletters.

Where to begin?

After gaining an understanding of how to have outstanding pre- and post-sales support customer service, where do you begin? We suggest starting by ensuring that the technology stack includes all of the resources necessary to provide reliable customer experiences. For instance, Gorgias is a leading omnichannel helpdesk for Shopify, Magento, and Big Commerce stores, with deep integrations to popular third-party applications. You will sign up for a free trial today and get your second month for free by following this link: Sign up to Gorgias

DISCLOSURE: This post contains affiliate links, which means that if you click on one of the product links and make a purchase, I will receive a small commission. Which helps me support the channel to make quality content and recommend products for you.

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